Most Important, But Most Overlooked – Understanding Your Audience Before Marketing to Them

Note to reader: This is a blog post I wrote for a full-service marketing agency who deals with small business owners and SMEs. Oh yes, I know. You obviously know your audience, and me preaching this is just a big stab to your marketer ego. Right? Don’t get me wrong, as a seasoned marketer and … Continue reading Most Important, But Most Overlooked – Understanding Your Audience Before Marketing to Them

Destroying Disloyalty – How to Inspire Brand Loyalty in 2019

A stunning 46% of consumers say they’re more likely to try new brands, as opposed to five years ago. Who’s changing the game? It's the local re-branded mom and pop stores that are burrowing back into the race, the unheard-of ecommerce brands that are conquering their niches, the bootleg brands that are convincingly championing their … Continue reading Destroying Disloyalty – How to Inspire Brand Loyalty in 2019

Forevermark: Product Descriptions

The following copy was written for the Forevermark Forum 2019 invites. INVITE 1: Light Box Option 1 Frame: Our diamonds are limitless, but the earth’s bounty isn’t.  At Forevermark, we’ve worked hard to uphold the two pillars of our business - curating the finest diamonds the world has to offer, and sourcing them responsibly, from … Continue reading Forevermark: Product Descriptions

Web Content for a Conversational AI Tech Company

This content was created for the 'Services' and 'Work' website sections of a Tech company that builds chatbots and conversational AI. BUSINESSES ON CHAT We integrate & deploy fully functional chat ecosystems for enterprises Services Bot Maker Create your own chatbot across all platforms using our bot maker, and take your business to 3 billion … Continue reading Web Content for a Conversational AI Tech Company

Kohinoor Tea Product Descriptions Pt. I

Anytime Premium Tea The product of centuries of evolution, this oxidized tea is the most sought after tea in the world, carefully handpicked and brewed by experts from the misty mountains of Assam. Try this tea for its complete delivery of aroma, briskness and full bodied flavour. It can be stored for years and is … Continue reading Kohinoor Tea Product Descriptions Pt. I

India Bar Inc. (Web Copy)

About Us - Short Version India is undoubtedly one of the most culturally diverse countries in the world and there is no dearth of festivals showcasing our culture and traditions. In the same vein, we ought to showcase our inimitable after-dark fervour that’s an integral piece of our cultural puzzle and give the audience a … Continue reading India Bar Inc. (Web Copy)

Fun Box (Web & PR Copy)

Tagline - Bringing A New Twist To Fun! Think kiddie parties, mix in excited faces full of rapt attention, and round it off with the perfect amount of happiness. Fun Box brings to you Balloon Twisting, the all-new avenue of ‘inflated’ entertainment. The DIY (Do-It-Yourself) Revolution is assuredly taking the world by storm, so hop … Continue reading Fun Box (Web & PR Copy)