Most Important, But Most Overlooked – Understanding Your Audience Before Marketing to Them

Note to reader: This is a blog post I wrote for a full-service marketing agency who deals with small business owners and SMEs. Oh yes, I know. You obviously know your audience, and me preaching this is just a big stab to your marketer ego. Right? Don’t get me wrong, as a seasoned marketer and … Continue reading Most Important, But Most Overlooked – Understanding Your Audience Before Marketing to Them

Destroying Disloyalty – How to Inspire Brand Loyalty in 2019

A stunning 46% of consumers say they’re more likely to try new brands, as opposed to five years ago. Who’s changing the game? It's the local re-branded mom and pop stores that are burrowing back into the race, the unheard-of ecommerce brands that are conquering their niches, the bootleg brands that are convincingly championing their … Continue reading Destroying Disloyalty – How to Inspire Brand Loyalty in 2019

Forevermark: Product Descriptions

The following copy was written for the Forevermark Forum 2019 invites. INVITE 1: Light Box Option 1 Frame: Our diamonds are limitless, but the earth’s bounty isn’t.  At Forevermark, we’ve worked hard to uphold the two pillars of our business - curating the finest diamonds the world has to offer, and sourcing them responsibly, from … Continue reading Forevermark: Product Descriptions

A Co-Founder Shares Her Marketing Hacks For Bootstrapped Startups

If you've started your own venture, or work in a startup company, you know that nothing's more critical than getting it off the ground, and grabbing attention. Unfortunately, the high cost of marketing usually translates to many startups going belly-up before they get a chance to sail to the horizon. Do you have what it … Continue reading A Co-Founder Shares Her Marketing Hacks For Bootstrapped Startups

Web Content for a Conversational AI Tech Company

This content was created for the 'Services' and 'Work' website sections of a Tech company that builds chatbots and conversational AI. BUSINESSES ON CHAT We integrate & deploy fully functional chat ecosystems for enterprises Services Bot Maker Create your own chatbot across all platforms using our bot maker, and take your business to 3 billion … Continue reading Web Content for a Conversational AI Tech Company